GrubHub, service that lets you order food for delivery or take out from local restaurants online, offers a compelling way to easily find restaurants and food in your city and order for delivery in minutes. While Grubhub offers its services to a number of larger cities (San Francisco, New York, Chicago, etc.), smaller cities and neighborhoods have not been able to access a similar platform that caters to their specific locales. Baltimore-based startup LocalUp is tackling the Grubhub model at a hyper-local level, offering food delivery platforms for small cities. LocalUp lists menus from restaurants that deliver in a given city and allows diners to order carryout from these platforms. LocalUp actually creates a local, branded page for each city (i.e. Santa Barbara's LocalUp site is branded as SBmenus.com). The service is free for diners and restaurants pay commissions on each order processed. Restaurants can also pay for advertising spots on the page, which place their menus in a more prominent area.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/WzllXnzk4Mc/
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