TV In The Cloud

TV is moving to the cloud. It is inevitable, just as other kinds of media from books to music are increasingly delivered over the Internet. Netflix, Hulu, and even Apple TV are making inroads when it comes to distributing traditional TV shows and movies to Internet-connected screens. YouTube keeps grabbing more of our attention, accounting for 7 percent of total time spent on the Internet in the U.S., according to comScore. And yet the TV (and movie) industry are proving more resistant to change than any other form of media. Change will come, but it won't happen as quickly as it is with music, news, or books. The TV industry is digging in. Starz is walking away from its content deal with Netflix. Hulu seems to be treading water while it tries to sell itself. Even Apple is having a hard time changing the model. It recently stepped back from its attempts to offer TV show rentals (a move we saw coming a month ago) because the TV networks ever only participated half-heartedly. But does anyone really doubt that eventually the Internet will triumph here to smash the rigid program grid cable and satellite companies shove down our throats?

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